Discover Yūgen’s wabi-sabi skincare rituals—crafted and formulated in Kyoto. Free shipping on orders over RM500.
Yūgen
Beauty in the Unseen – Slow Care for Timeless Skin
About Yūgen
Yūgen is a Japanese-inspired skincare brand where wabi-sabi—the art of imperfection—meets authentic sustainability. We craft minimalist, high-performance formulations from natural ingredients and time-honored rituals, all housed in refillable bottles and zero-waste packaging that honors the earth.
The Yūgen Philosophy
True beauty lies not in perfection, but in the quiet spaces between—the fleeting glow of skin at dawn, the soft imperfections that make you uniquely luminous. Inspired by Japan’s wabi-sabi wisdom, Yūgen celebrates skincare as a ritual of mindfulness, where every product is designed to reveal your skin’s hidden radiance. Here, less is more, time slows down, and beauty is found in the unseen.
Artisanal Formulations
Sustainable Packaging
Natural Ingredients
Mindful Consumption
In every imperfection, Yūgen finds the extraordinary.
Minimalist Skincare
Where Nature Meets Sustainability
