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Discover Yūgen’s wabi-sabi skincare rituals—crafted and formulated in Kyoto. Free shipping on orders over RM500.
Yūgen
Japanese Minimalism and Eco-Conscious Skincare
Yūgen is a Japanese-inspired skincare brand rooted in the art of ma (negative space) and wabi-sabi—the quiet beauty of imperfection. We believe in the impact of daily rituals and small details, and how they can make a difference. Our formulations are crafted with rare botanicals (yamato yōsō), fermented extracts, and time-honored rituals, all housed in earth-toned packaging that whispers the essence of our brand.
The Yūgen Way
Minimalist Packaging
Our packaging reflects our commitment to zero waste and minimalism. Each element is thoughtfully designed to minimize environmental impact while enhancing the user experience.
Sustainability
Sustainability is at the core of everything we do. From sourcing ingredients to production and packaging, we prioritize eco-conscious practices to minimize our footprint on the planet.
Reusable Solutions
We believe in reusable solutions that contribute to a more sustainable future. Our focus on reusability extends beyond our products to inspire mindful consumption and environmental responsibility.
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